Thanks for your comments and the new info. I’m heading over to the petition

right now.

LKL

an outdated practice that cannot help us meet the challenges of 21st century. Many junk mailers

require only a 0.25% response rate to continue mailing. Is a system in which 99.75% of the

product is complete waste something that can be called sustainable?

According to the US

Postal Service, 30% of all the mail delivered in the world is US junk mail. That’s insane! Why

are we receiving nearly a third of the world’s mail when we don’t want it and never asked for

it?

A couple extra things worth noting:

–A memo sent by the DMA last Fall

instructed their members to ignore requests through 3rd parties such as Catalog Choice. Some

junk mailers are indeed ignoring these requests. This is a good indication that the DMA is not

really interested in giving people control of a relationship they don’t want and never asked

for.

–DMA Choice only covers junk mailers who are members of the DMA. Also, it’s

somewhat designed to be hard to use, and the DMA would rather no one ever know about it.

Popular demand is egging them on a bit, but what they really don’t want is…..

– A

national Do Not Mail Registry as successful as the Do Not Call Registry. ForestEthics has a

petition at donotmail.org that calls for a accessible, enforceable, comprehensive, and

effective solution for people who want the choice to stop receiving junk mail. It’s debatable

whether or not the DMA wants accessible, comprehensive, or effective. And as I mentioned above,

DMA would rather they not really have to honor any requests they don’t want to.

All

added up, and we need something that works, and that isn’t a half-measure to designed to let

incredible amounts of waste continue with our names on them.

Deforestation accounts for

20% of all global carbon emissions. We need a solution that matches the scale of the

problem.

Sign the petition at donotmail.org .