This is a campaign to create a single label that would tell consumers whether or not a given item
N contains all natural ingredients (i.e., not genetically modified)
O is organic
V is vegan
A has been tested on animals
At a glance, you’d be able to check a product’s suitability against your particular requirement(s). I think this is a fantastic idea; the only thing missing is fair trade. The campaign is in the UK right now, but I truly hope it will catch fire and spread to the rest of the world. (In England, they’ve had a V for vegan label for years and that hasn’t showed up in the US yet, but I’m still hopeful). Learn more and sign the petition at: The NOVA Key